A new tourism initiative Munster Vales was launched at Lismore Castle last night.
It seeks to promote the mountain ranges in Waterford, Tipperary, Limerick and Cork; from the Comeraghs to Ballyhoura incorporating the Galtees and the Knockmealdowns.
Targetting both the international and domestic markets, the Munster Vales is aiming to become the premier outdoor activity offering in Ireland's Ancient East providing a mix of outdoor recreational activities (walking, cycling and angling) historic, coastal and rural towns and villages, and numerous heritage and cultural attractions.
Launching the initiative, Minister of State for Tourism and Sport Brendan Griffin told WLR news that he believed the venture would bring jobs to West Waterford.
He accepted that more work needed to be done to promote Ireland's Ancient East, but said it was an intitiative that would last generations and it's only in the early stages.
The Kerry FG TD also praised the success of the Waterford Greenway, and said Kerry would love to have a similar attraction.
