The Waterford Blaa has pride of place on the BBC Travel website today.
The short piece documents the history of the blaa and features a number of local bakeries including Walsh’s, Hickey’s and Barron’s.
BBC Travel has almost a million followers on twitter and 1.8 million likes on Facebook.
There are only a few bakeries left that can make it.
Why this bread can’t leave this town. https://t.co/DCVDKjj3z6
— BBC Travel (@BBC_Travel) February 6, 2018