The fundraiser spearheaded by WLR, raises money annually for a chosen charity helping children. This year's recipient is The Sacred Heart Centre on Lady Lane in Waterford City, through its "Touching Hearts" charity. The centre helps children with different needs, but a new building is badly needed. Imelda Scully's son Charlie has Downes Syndrome. Charlie used the centre, and Imelda tells Ollie and Mary that it gave him the headstart he needed to go onto school..
For more on "Blaas for Kids," listen back to this interview on The Big Breakfast Blaa with Touching Hearts committee member Dermot Dooley, and friend of the charity, Waterford Senior Hurling manager Derek McGrath.