A new online film starring TV presenter Angela Scanlon and her dad Phelim exploring Ireland’s Ancient East has been unveiled.
It’s the first in a series of four short films created by Tourism Ireland and The Daily Telegraph to highlight Ireland to holidaymakers in Great Britain.
In the film, viewers see the pair visit Waterford. They enjoy a tour of the city with Jack Burtchaell of Waterford Walking Tours and then stop for a bit of sustenance, sampling the famous blaa for the first time!
The online videos – called “On the road with Angela Scanlon – are all about driving holidays around Ireland. They will be hosted on the Telegraph website; they will be promoted via online advertising as well as on the social platforms of both The Daily Telegraph and Tourism Ireland, including Facebook and Twitter, and will be seen by around 123,000 viewers.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Our promotion with The Daily Telegraph and Angela Scanlon is specifically designed to encourage British travellers to come and discover Waterford and Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. We are continuing to promote Ireland’s Ancient East, encouraging prospective British visitors to discover 5,000 years of history for themselves.”
Great Britain is a vital market for tourism to the island of Ireland. It delivers 47% of all overseas visitors and around 30% of all overseas tourism revenue. Its contribution to the regional tourism economy and to season extension objectives are also significant, with 41% of British visitors arriving between October and March.