Waterford’s stunning Greenway is bidding to boost its global appeal through an innovative social media campaign as romantics flock to the region to celebrate Valentine’s Day and the mid-term break.
Two specially-commissioned, giant, colourful #LoveWaterfordGreenway hearts have been erected at secret but strategic locations on the award-winning Greenway and couples, groups and individuals are being encouraged to get ‘selfies’ under the giant arches, share them with friends and post them to their own social media as well as the Waterford Greenway’s Facebook, Twitter and Instagram accounts.
A number of service providers along the 46km, off-road route, which reaches from Dungarvan all the way to Waterford city along Ireland’s Ancient East, will also be using the #LoveWaterfordGreenway hashtag to inform visitors about special offers and incentives they’re running throughout the promotional period.
— Waterford Greenway (@WaterfordGrnWay) February 11, 2018
The #LoveWaterfordGreenway social media campaign comes in the wake of the Greenway’s double award win in the Local Authorities Members Association (LAMA) Awards at Croke Park and is the perfect build-up to the Greenway’s 1st Birthday on March 25th. Newly-appointed Tourism Officer for Waterford, Orna Holohan, is excited to see how people will interact with the campaign and hopes it will lead to even more people falling for the Waterford Greenway.
“The feedback from locals and visitors to the region who use the Waterford Greenway has been absolutely phenomenal. People walking, cycling or skating on it absolutely love it. Our recent independent survey from users shows well over 9 out of 10 (94%) of visitors rated it as either excellent or good.
“We want to spread the word and the Greenway love globally. The Greenway attracted almost a quarter of a million visitors up to mid-December. We’re hoping this campaign and other initiatives we’ve planned will make it an even greater magnet for visitors from all over the world,” she said.
The Waterford Greenway is Ireland’s longest greenway and the spectacular, 46km off-road cycling and walking trail stretches from the Viking City of Waterford to the picturesque coastal town of Dungarvan.
Visitors are invited to travel along Waterford Greenway in Ireland’s Ancient East, from the City along the River Suir, by Mount Congreve Gardens, through Kilmacthomas, across eleven bridges, over three impressive viaducts and through a 400m long tunnel; with wonderful views of the Comeragh Mountains, the Copper Coast and Dungarvan Bay.