WLR is celebrating their latest results right across the 7-day schedule.
The JNLR results show that WLR now has a weekly reach of 64% of all adults in Waterford and remains Waterford’s most listened to radio station.
Irish people love radio and the latest JNLR figures published confirm Irish radio’s strong hold on the ears of Irish audiences with more than three million people tuning into Irish radio daily with Waterford scoring above average in terms of minutes listened to.
There have been gains across most WLR programmes. Ollie and Mary’s ‘Big Breakfast Blaa’ scored its highest ever figure in this book. The show has seen an increase in audience by almost 2,000 listeners every 15 minutes.
Commenting today, WLR’s Programme Director, Michael Byrne says: “WLR is a different place to what it was 5 years ago, and we’re changing and improving all the time. The last 6-months has seen some new faces join the team and they have made a brilliant contribution to what is a very experienced team. We are delighted with today’s results”
82% of people in Ireland listened to the radio yesterday. On average, they spend over 4 hours with radio every day.
10% of Waterford listeners tune into radio via the App or the Irish Radioplayer in the last seven days.
WLR has been at the heart of all things sport in Waterford and their coverage of the GAA has seen the station receive many plaudits from their listeners and fellow professionals in the print and on-line media.
Michael Byrne says; “Our variety of programming at weekends is proving very popular and we strive each weekend to entertain. The success of the station is built on our 7-day output. Sport is a huge part of that and the content that is generated each week on WLR is a testament of the hard work from everyone in the station.”
In recent weeks, WLR has launched a new website and are about to launch a new radio app.
WLR thanked listeners, contributors and advertisers for their continued support.