If you've seen ads appear on your phone after a related conversation with friends, you're not alone.
Two thirds of people who took part in a recent Deloitte survey say they're concerned that technology is eavesdropping in order to send specific ads their way.
Tech companies have repeatedly denied this goes on, but Vinny from the Big Breakfast Blaa said it even happened to him at the weekend when an ad for a very niche product appeared following a specific conversation. Take a listen...
Vinny and Aoibhin are back tomorrow on the Big Breakfast Blaa from 6am!